E-commerce is undergoing significant development - the effects of covid-19 have led entrepreneurs to think more and more about setting up e-shops, shifting their business from a physical store to india phone number list an online platform. As in the swedbank live discussion "Creating an e-shop: what to do and what not to do?" explains kārlis blūmentāls, the india phone number list manager and designer of the website and online store creation platform, everyone has the ability to create an e-store very quickly. In this article, we have summarized the expert's practical advice on creating a successful e-shop, as well as pointers to the most common mistakes and suggestions on how to avoid them.
Product presentation according to the expert, one of the most common mistakes when creating an e-shop is the publication of low-quality product photos. The india phone number list quality of the images is very important because the buyer cannot feel the product through the screen and is essentially "Buying with the eyes". An equally important mistake is to publish a photo of the product without a description or vice versa - with too much text. "The better the product is presented, the india phone number list more likely it is that the buyer will buy it. Our observations show that there are companies that publish product photos and descriptions, but not in very good quality and do not pay attention to the goodness and grammar of the text.
It is recommended to use photos with good resolution and quality, as well as to think about the conciseness and style of the india phone number list text, ”emphasizes kārlis blūmentāls. The number of images per product online depends on the product. If the syrup is sold, one image will suffice, but if it is a design element or clothing, the more images, the better the customer will be able to view the product from different angles. However, the india phone number list expert reminds that the quality of pictures is more important than their number.2. Information for buyers according to the expert, basic information such as the seller's contacts, details and delivery terms are the first thing customers want to find out after viewing the product online.