Unfortunately, it often happens that Phone Number Database Source and Medium do not match at all. Facebook is not a form of email. Or worse, email is not a form of email. Email is always a medium. Enter the type of e-mail Phone Number Database you send as the source. This includes, for example, newsletters, transactional e-mails, password recovery e-mails, monthly promotions and, for example, e-mails in honor of someone's birthday. This rule is Phone Number Database one that fits with the basic properties of good tagging (consistency, unambiguity and recognisability.
You should be able to deduce Phone Number Database the specific medium from the source. If your source is Facebook, then your medium is social. Logically (see also Rule 8) there are more different sources than media. My advice: use your source Phone Number Database as generically as possible. But, there is always a but, you can do more with it. To keep your campaign consistent across the different media and Phone Number Database sources, it is useful, if relevant, to make the source strategy-specific instead of the campaign. Always do this in a fixed pattern. I recommend this pattern: actual source strategy.
For example: Facebook Retargeting , Facebook Phone Number Database Audience Prospecting . Of course you can also put this in the campaign name, which contains even more information. There may be good arguments for Phone Number Database this choice. For example, that you have easier insight at the total source level. But the Phone Number Database result is that your campaigns are less easy to oversee. Ultimately, in my view, the following applies here as well: whatever choice you make.