The rise of Pinduoduo, Punji, set off a boom in the social e-commerce industry. Traditional e-commerce is limited by traffic thinking, and the cost of customer acquisition has risen, making it difficult to expand increments; traditional brick-and-mortar Fax List stores have been impacted by e-commerce, reducing passenger flow and declining performance. New retail enables online and offline connections, and the deep integration of Skynet and ground network; social e-commerce uses human network + new retail to form a new business form and ecological closed loop.
The new business model must be operator-centered, (merchant + shopping guide + maker + micro-business). A grouping tool dedicated to the realization of social traffic. After simple configuration, merchants can set up grouping activities Fax List on WeChat, allowing customers who have made transactions to voluntarily forward the activity link to form a group, allowing merchants to get more orders. At the same time, quickly seize mobile traffic. Promotional conversion: Solve the pain points of merchants , quickly destock and generate sales, and sales are equal to profits. How to achieve 0 cost negotiation for supplier products: the entry point; supplier A produces mineral water, the production cost is 1.5 yuan per bottle, and the supply price is 2 yuan.
The supplier provides a sample of a bottle of mineral water for free, and promises: within 30 days, if the sample cannot be sold successfully, we will pay the supplier according to the supply price of 2 yuan. As a merchant, there will be no loss, and a good Negotiation entry point. Consumers in mainland Chinese cities are ahead of the world in their Fax List pursuit of speed. Consumers often demand instant gratification and fast delivery. On the other hand, with the increase of per capita income, especially the quality requirements of consumers in first- and second-tier cities, it is difficult for popular products provided by traditional retail channels to meet consumer demand.