How many new followers did you gain on Phone Number List this month? This is because half of Generation Z feel they have control over their personal data. In short, it is made up of people from whom firms still have a lot to learn in order to Phone Number List with them and offer them more personalized strategies. “This generation has grown up with technology and therefore can adapt to various formats and types of content. For this reason, companies Phone Number List a unique opportunity to merge advertising and content strategies for this audience, as well as to create different points of contact with their consumers.
Anne Jury director of marketing for Europe Phone Number List North America of the marketing platform omnichannel and customer experience Selligent Marketing Group . With them we review two very important points to Phone Number List Generation Z, which could be the salt and pepper to season the perfect recipe that attracts them from the first bite. The 'phygital' experiences To reach younger consumers, it is not enough to have Phone Number List presence in the digital and physical world. What is expected of brands is that they make technology improve their physical experience, in fact.
Compared to millennials, this group of Phone Number List people prefers to buy in stores in several categories , such as electronics (43% vs. 37%) and clothing (43% vs. 40%). Generation Z also visits physical stores more often than any other age group: 59% visit a store at least once a week. All this leads us to one conclusion: businesses Phone Number List to reinvent themselves and offer a phygital shopping experience . This involves using both a physical and online strategy to attract this generation. This, in addition to stores, refers to the media. And it is Phone Number List Generation Z does not seek information in traditional media , but in other types of platforms. What's more, 49% say they are more likely to make a purchase after a post or ad seen on social media than through any other channel.