A case of hack advertising In this way, a "new version" of the Burger King campaign "Moldy Whopper" circulated on social networks, where Phone Number Database logo of the food delivery service appears with a phrase that sentences. The movement orchestrated by Sunset DDB plays with the fact that the hamburger is presented in an obvious and advanced degree of decomposition, with which the phrase "If you prefer fresh, ask Phone Number Database Rappi" is read in a simple but forceful way, accompanied by the logo of the signature. The harsh response Burger King received for its rotten burger Share on facebook Share on twitter .
Share on linkedin Share on whatsapp Phone Number Database by email 02/22/2020 Written by Ivan Nava Marketing , Advertising Only a few days Phone Number Database have passed since Burger King presented one of its most risky but equally disruptive campaigns and it has already provoked the reaction of several brands. Although some seem to Phone Number Database taken it in a positive way, there are others who motivated messages with sarcasm, and even very harsh claims. This week Burger King presented a spot that shows how one of its hamburgers decomposes The idea is to communicate that you will stop using artificial preservatives in your food.
But the advertising action aroused ridicule and claims from other brands. Only a few days have passed since Burger King presented one of its Phone Number Database risky but equally disruptive campaigns and it has already provoked the reaction of several brands. Although some seem to have taken it in a positive and humorous way, there are others who motivated messages with sarcasm, and even very harsh claims. Undoubtedly, marketing and advertising that refers directly or indirectly to the competition usually has, among other objectives, to differentiate itself from the rival, reinforce engagement or increase Phone Number Database or boost sales, among others.