The first two articles introduced the development process of programmatic advertising from "contract advertising" to "real-time bidding RTB", as well as the various platform products involved in programmatic advertising and their development history. So far, I believe that you have a certain understanding of "programmatic advertising" and "real-time bidding RTB". Students who have not read the previous two articles can click here:
"Internet Advertising (1): A Brief History of Online Advertising - From Contract Advertising to Real-Time Bidding RTB" "Internet Advertising (2): Various Platforms Participating in Programmatic Advertising - P" However, what is the specific process of "real-time bidding RTB"? What is the relationship between RTB and Programmatic Advertising? What exactly is job title email list "programmatic advertising"? This article will answer you one by one. 1. The specific process of "Real-time Bidding RTB" First of all, let's understand a concept: there are many ways of advertising, and "real-time bidding RTB" is the most common way of "programmatic advertising".
Next, we will introduce the specific process of "real-time bidding RTB" in detail. Xiao Ming (user) visits TengX network (media) After TengX.com knew that Xiaoming had visited, because there was an advertisement space in TengX.com that needed to display advertisements, it initiated an advertisement request to the advertising exchange platform ADX/supplier platform SSP. In order to display the advertisement with the highest bid and make the most money, TengX.com also uploaded Xiaoming's information (including the unique cookie and device id of the whole network, etc.) while initiating the advertisement request.